Austin Positive Action Coalition
We will work together to reduce alcohol, tobacco, and other drug use among our peers by empowering and supporting each other to make healthy choices.
We will use a POSITIVE COMMUNITY NORMS (PCN) messaging campaign which is a prevention strategy based on a social norms theory. The messaging will focus on correcting various misperceptions about the behaviors and attitudes of youth and adults regarding underage drinking.
PCN researchers have found that misperceptions held by our kids and by our communities actually lead to more negative behavior. If we think “everyone is doing it” we are more likely to do it because we want to be like everyone else. That’s why our PCN campaign is so important! It lets our kids know that by NOT drinking alcohol, they ARE like MOST of their friends!
Coalition members, please complete one of these tracking forms to help us achieve our Drug-Free Community (DFC) grant 1:1 match requirement. Our goal is $125,000.00. We can earn up to $30 of in-kind match for each hour that you commit to our mission. Examples: Participating in a webinar, reading an article or listening to a podcast with prevention/substance use as the topic, speaking with community members regarding anything related to our work of APAC and volunteering at coalition events, including attending meetings or trainings.